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Eric Tan joins SingTel as head of ad sales

Eric Tan

Eric Tan

A new head of advertising sales has emerged at SingTel.

The Singapore-based telco hired Eric Tan to lead ad sales across the company’s digital, mobile and IPTV operations.

He replaced Madeline Tan who left the company to join ESPN as Asia Pacific head of sales in November of last year.

Eric Tan reports into Anthony Shiner, the head of sales and marketing for SingTel’s Group Digital Life division. Shiner took over from former global head of advertising Grant Watts, who moved to Microsoft after a digital advertising shake-up at SingTel at the end of last year.

Tan joined SingTel from online video firm Movideo, where he was SVP for business development, Asia Pacific.

Before joining Movideo, Tan had a long spell at Sony Pictures Entertainment, where he was a senior account director, working across the company’s AXN, Animax, Comcast and AETN brands.

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