Digital recreation of Ayrton Senna’s fastest lap wins Asia’s first Cannes Grand Prix of 2014

Japanese agency Dentsu has won Asia’s first Grand Prix of the year at the Cannes Lions with the ‘Sound of Honda’ campaign, a digital recreation of the fastest lap ever driven by the late F1 driver Ayrton Senna.

The campaign won the Titanium Grand Prix, one of the most prestigious awards at the festival, while the Integrated Grand Prix went to the UK, with the ‘Sorry I spent it on myself’ campaign by Adam&EveDDB for Harvey Nichols.

No other awards went to Asia in the Titanium & Integrated Lions in a category dominated by the US.

The category was run by Prasoon Joshi, McCann South Asia’s boss, who featured in the an interview earlier in the week with Mumbrella.


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