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OMD is most awarded agency at Hong Kong Effies as McDonald’s claims top honours

Hong Kong's most effective advertiser

Hong Kong’s most effective advertiser

Like last year, McDonald’s landed top honours at the Hong Kong Effies, claiming the Grand Effie with a campaign created by agency DDB.

But while DDB won the Grand Effie, it wasn’t an ad agency that won the most awards. Media agency OMD claimed four Effies this year, ahead of DDB, Ogilvy, Havas Worldwide and Leo Burnett, which all won three.

McDonald’s emerged as Hong Kong’s most effective advertiser at the HK4As organised event, along with detergent brand Dettol. Both brands claimed three awards.

The full winners list:

Grand Effie
Category: Supermarkets / Restaurants / Fast Food / Shops and Stores
From CNY to WNY: Making the Most of the New Year
Brand: McDonald’s
Client: McDonald’s Restaurants (HK) Ltd
Agency: DDB Group Hong Kong, OMD Hong Kong

Gold
Category: Fast Moving Consumer Goods (FMCG)
ARE U SURE?
Brand: Abbott Pediasure
Client: Abbott Laboratories Limited
Agency: Leo Burnett Limited, ZenithOptimedia

Gold
Category: Supermarkets / Restaurants / Fast Food / Shops and Stores
From CNY to WNY: Making the Most of the New Year
Brand: McDonald’s
Client: McDonald’s Restaurants (HK) Ltd
Agency: DDB Group Hong Kong, OMD Hong Kong

Gold
Category: The Brand Experience
The Orange Beach
Brand: Dettol
Client: Reckitt Benckiser Hong Kong Limited
Agency: Havas Worldwide Hong Kong

Gold
Category: Media Idea
Two Thoughts One Goal
Brand: Wyeth Materna
Client: Wyeth Nutrition
Agency: OMD Hong Kong, Wunderman | AGENDA (Hong Kong) Limited Silver
Category: Health / Beauty / Personal Care / Hygienic Products
Durex PERFORMAN
Brand: Durex
Client: Reckitt Benckiser
Agency: PHD Hong Kong, KITCHEN

Silver
Category: Travel / Tourism
fanfares Birthday Bonanza
Brand: Cathay Pacific
Client: Cathay Pacific Airways Limited
Agency: McCann-Erickson (HK) Ltd.

Silver
Category: Media Innovation
See the world at home
Brand: Wyeth Gold
Client: Wyeth Nutrition
Agency: OMD Hong Kong, TBWA\Hong Kong

Bronze
Category: Recreational / Leisure Facilities
Disney’s Haunted Halloween – Scream No More Challenge
Brand: Hong Kong Disneyland
Client: Hong Kong Disneyland Resort
Agency: Mindshare Hong Kong Limited

Bronze
Category: Supermarkets / Restaurants / Fast Food / Shops and Stores
7-Eleven Fast Food, Great to Eat, Great to Snap!
Brand: 7-Eleven
Client: The Dairy Farm Company, Limited
Agency: Leo Burnett Limited, ZenithOptimedia

Bronze
Category: Media Innovation
From CNY to WNY: Making the Most of the New Year
Brand: McDonald’s
Client: McDonald’s Restaurants (HK) Ltd
Agency: DDB Group Hong Kong, OMD Hong Kong Bronze
Category: Media Idea
The Orange Beach
Brand: Dettol
Client: Reckitt Benckiser Hong Kong Limited
Agency: Havas Worldwide Hong Kong

Bronze
Category: Media Idea
Turning Hong Kong into the Biggest McDonald’s Monopoly Game Board
Brand: McDonald’s Restaurants (Hong Kong) Limited
Client: McDonald’s Restaurants ( Hong Kong ) Limited
Agency: OMD Hong Kong, DDB Group Hong Kong

Merit
Category: Apparel
“Unite All Originals” Hong Kong Consumer Activation
Brand: adidas Hong Kong
Client: adidas Hong Kong Limited
Agency: TBWA\Hong Kong, AllRightsReserved

Merit
Category: Banking and Financial Services / Insurance
RetireSimple
Brand: Manulife (International) Limited
Client: Manulife (International) Limited
Agency: DDB Group Hong Kong, PHD Hong Kong

Merit
Category: Fast Moving Consumer Goods (FMCG)
Nestlé – Pak Fook 100 Recipes Wanted
Brand: Nestlé Pak Fook
Client: Nestle Hong Kong
Agency: McCann Worldgroup Hong Kong

Merit
Category: Health / Beauty / Personal Care / Hygienic Products
From Harshness to Radiance
Brand: Dettol
Client: Reckitt Benckiser Hong Kong Limited
Agency: Havas Worlwide Hong Kong Merit
Category: Health / Beauty / Personal Care / Hygienic Products
Two Thoughts One Goal
Brand: Wyeth Materna
Client: Wyeth Nutrition
Agency: OMD Hong Kong, Wunderman | AGENDA (Hong Kong) Limited

Merit
Category: Pharmaceuticals / Medical Care
Love In A World With No Third Party
Brand: Pfizer Harmonet
Client: Pfizer Corporation Hong Kong Limited
Agency: Leo Burnett Limited, Mindshare Hong Kong

Merit
Category: Supermarkets / Restaurants / Fast Food / Shops and Stores
KFC Value Platform “Streetwise”
Brand: KFC Hong Kong
Client: Birdland (Hong Kong) Limited
Agency: Ogilvy & Mather Advertising Hong Kong

Merit
Category: Good Works
STOP THE HAUNT
Brand: AIDS Concern
Client: AIDS Concern
Agency: TBWA \ Hong Kong

Merit
Category: Good Works
NFC Charity Stickers
Brand: Hong Kong Committee for UNICEF
Client: Hong Kong Committee for UNICEF
Agency: Cheil Hong Kong Limited

Merit
Category: Good Works
Trade Away Darkness
Brand: Project ORBIS International
Client: ORBIS
Agency: Ogilvy & Mather Advertising Hong Kong Merit
Category: Small Budgets
Vote Ruby
Brand: WWF-Hong Kong
Client: WWF-Hong Kong
Agency: Ogilvy & Mather Group, Hong Kong

Merit
Category: Sustained Success (2 years)
EPS iDO
Brand: EPS
Client: EPS
Agency: Lowe Hong Kong, MindShare Hong Kong

Merit
Category: Media Idea
NFC Charity Stickers
Brand: Hong Kong Committee for UNICEF
Client: Hong Kong Committee for UNICEF
Agency: Cheil Hong Kong Limited

The Hong Kong Effies judges

  • Hope Chang, Head of Marketing, Greater China, MasterCard Worldwide
  • Julie Chiu, Sales and Marketing Director, Wellcome HK – The Diary Farm Company, Limited
  • Paul Groves, Group Chief Marketing Officer, AIA Group
  • Paul Hui, Founder, MRPAUL & PARTNERS
  • Jennifer Lam, Head of Marketing and Communications, Hongkong Land Limited
  • Candy Law, Marketing Controller, 7-Eleven Hong Kong & Macau
  • Alexandre Momma, Senior Client Service Director, Brand & Communication, TNS Hong Kong Ltd
  • Nancy Pang, Strategic Branding & Marketing Consultant, HKUSPACE
  • Kenneth Wan, Co-Founder & Director, The Bread Digital
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