Independent Vietnamese agency Phibious creates global World Cup ad for Coca-Cola

One of Asia’s biggest independent creative agencies Phibious has created a global ad for soft drink brand Coca-Cola that will air in over 120 countries.

The ad, which was created in its Vietnam office, aims to link the brand to the World Cup and how the global event brings together people of different races and ethnicities.

“Just like Coke’s campaign idea of ‘The World’s Cup’, the creation of the films was truly global with great minds coming together across Asia Pacific, Middle East, Africa, Russia, US and Brazil,” says Nicole Marold, Phibious’ executive director and project lead.

Coca-Cola said it was pleased with how the commercial showed, which follows a group of teens chasing a soccer ball around the world, showed how football brought the world together through sport.

“There is an extraordinary magic when you combine Coca-Cola with FIFA World Cup – the two are infinitely inclusive and look beyond borders and walls in uniting communities,” said  Leonardo O’Grady, ASEAN director – integrated marketing & communications, The Coca-Cola Company.

“Even this campaign had a team made of people from all over the world including Vietnam, Argentina, USA, Ireland, Mexico, South Africa, Singapore and Greece. It is amazing to see the passion people feel for football and the unifying power that the love for the game has.

“Those are shared values with Coke and are at the heart of this film. A simple story that captures the infinite love teens have for the game and Coke’s role in fueling their chase of the ball as teens all over the world come together in pursuit of the game. It was a phenomenal experience to shoot this film.

The ad was was produced by production house The Sweet Shop with the ad shot on location in Brazil, Thailand and Malaysia.

“Working on this worldwide campaign was a fantastic experience. It was made even more special by the creative coming out of Vietnam, particularly for an event as big as FIFA WC and a brand as big as Coca-Cola. It was a fantastic collaboration from start to finish with many partners involved the world over,” say Claire Davidson, Executive Producer of The Sweet Shop.

Phibious created several versions and durations of the film, working with Coca-Cola country leads and tailoring cuts to specific market needs, but it is the 60 second version that is being most widely used.

Executive Director & Project Lead: Nicole Marold
Creative Lead: Alberto Talegon
Creative Lead [Africa Scene]: Chris Catchpole
Project Manager: Uyen “Winnie” Tran
Director: Ben Quinn
DOP: Ryley Brown
Producer: Daniel Ho
Executive Producer: Claire Davidson
Co-Production: Green Go Films Brazil
Co-Production [Africa Scene]: Take Two Productions Malaysia
Director [Africa Scene]: Chuan Lim
DOP [Africa Scene]: Aaron Leong
Art Directors: War Waruttamangkoon – Bangkok
Casting Directors: Numtarn Chalermchat / Pla Wisetpanich – Bangkok
Gabriela Valverde – Brazil
Lee Tze Loong – Africa Scene
Rosa Fernandes – Brazil
Shaun Goonting – Africa Scene
Offline Artist: Adam Hussey @ Finito Bangkok
Online Compositor: Boat @ Finito Bangkok
VFX Supervisor: Paolo Moscatelli @ Finito Bangkok
Co-Sound Design / Remix: Pete Jones @ Pete Jones Music / UK
Co-Sound Design / Remix: Nick @ Zoom Vietnam
Ben Conkey @ Finito Bangkok


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