India and Japan fly flag for Asia in Branded Content Lions at Cannes

Silver was the top honour claimed by Asia in the Branded Content & Entertainment Lions in Cannes.

In a year at Cannes in which India and Japan were the region’s leading lights, ‘Sound of Honda’ for Honda by Dentsu Japan and ‘Make every yard count’ for Nike Cricket by JWT claimed silver in the content category.

The Kan Khajura Station for Unilever by Lowe India won a bronze, as did Rice-Code for Inakadate Village by Hakuhodo Japan.

Like the Film Craft category, there was no Grand Prix winner in the Branded Content & Entertainment Lions.


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