Lowe Profero shifts staff to Singapore to bolster Southeast Asia operation

Digital agency Lowe Profero has moved senior art director Andrew Bouchie from New York to Singapore to a role as Southeast Asia creative director.

The agency has also moved Abhishek Goyal from Sydney to Singapore to a role as head of platform development.

The announcement:

Lowe Profero, the global digital network of Lowe and Partners, has today announced major changes to its South East Asian management team following of a number of significant business successes across the region.

Andrew Bouchie

Andrew Bouchie

Senior creative Andrew Bouchie has been promoted to Creative Director, Southeast Asia. Andrew joins from the Lowe Profero New York office where he held the position of Senior Art Director for three years working on clients including Lufthansa, Smirnoff and The New York Times.

Prior to Lowe Profero, Andrew held senior positions with Razorfish, MRM Worldwide, and Porter Novelli. He was also the founding art director for music, art and fashion Magazine MAP. Andrew will be based in Singapore, reporting to South East Asia MD Stuart Edwards.

Digital technology leader Abhishek Goyal joins Lowe Profero Southeast Asia as Head of Platform Development, based in Singapore will also report into Stuart. Abhi previously held the position of Technical Director of Lowe Profero Sydney, managing major technology development and consulting programs for clients including Diageo, Johnson & Johnson, News Limited, Pizza Hut and Village Roadshow.

Brand and user-centred design specialist Harry Llufrio joins as Experience Design Director, Southeast Asia. Based in Hong Kong, Harry previously held the position of User Experience Lead at digital agency Isobar, a position he held for eight years working on brands including AIA, Emirates, Fidelity, HSBC and Peninsula Hotels. Harry will report to Radhe Vaswani General Manager Lowe Profero Hong Kong.

All appointments are effective immediately and are driven by a 65% year on year growth in client revenue. These appointments follow the recent promotions of Radhe Vaswani to General Manager Hong Kong and Brian Leong to General Manager Shanghai.

South East Asia MD Stuart Edwards said the foundations were now in place for Asia’s most talented and agile digital communication and platform build team.

“At Lowe Profero we like to work differently, utilizing a unique mix of creative, technology and media to solve client’s problems, rather than simply servicing their accounts,” he said.

“The addition of Andrew, Harry and Abhi to an already exceptional team gives us the opportunity to rapidly respond to client needs, effectively and efficiently across the region.

“I genuinely believe the creation of this new digital ‘A Team’ offers us a real competitive advantage over any other agency currently operating in South East Asia,” he added.

Lowe Profero co-founder and Global CEO Wayne Arnold said that the team growth and opportunity driven by client activity in the region was extraordinary.

“Clients are getting really serious about the digital spend and the talent they want from their partners. It is a credit to Stuart and the team that they have been able to build such a skilled and agile team” he said.

“Lowe Profero have been in the region for over a decade and we have never seen a more exciting and exhilarating time to be in the industry and the region, which is a real credit to the local and global teams,” he added.

Source: press release


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