FYI

MediaQuark inks ‘targeting first’ deal with Ambient Digital

MediaQuark has struck an online advertising deal with Ambient Digital.

The announcement:

Singapore, Jun 9, 2014: mediaQuark and Ambient Digital Group, both headquartered in Singapore, today announced that they are partnering to deliver data driven online advertising products in South East Asia. Integrating mediaQuark’s data targeting technology across Ambient’s platform will bring 1.6 billion new monthly audience targeted impressions onto the regional markets, a significant step forward for digital display advertising in APAC.

Ambient Digital Group is the largest Ad Network in South East Asia, with offices in Vietnam, The Philippines, Indonesia and Thailand.

mediaQuark is the only APAC focused programmatic media intelligence company, with a language agnostic data targeting solution, and 3rd party data covering 200m consumers.

The partnership will deliver a range of products with data in their DNA, making use of the latest audience targeting techniques, and to be launched exclusively across South East Asia. There are few practices that have so substantially changed marketing as digital audience targeting, and this development promises to offer regional clients the same improved return on their digital media investment as has been seen globally.

Andrew Stephens, CEO of Ambient Digital Group, said, “I am thrilled to be working with mediaQuark on what is the next evolution of online advertising in this region. mediaQuark are the undisputed data and audience targeting experts in South East Asia and we have been working with them for several months now to integrate their expertise into our platform. This partnership gives us the opportunity to release products that will deliver far more accurately targeted campaigns for advertisers. This means significant increases on ROI and represents a seismic shift in the way online advertising will be purchased in the region.”

Tom Simpson, CEO of mediaQuark, said, “We are very excited to be working so closely with South East Asia’s largest ad network to deliver audience and contextual targeting across their range of digital solutions. With this partnership Ambient are taking a clear lead regionally in delivering data driven advertising. Making the data and audience targeting conversation an everyday reality for digital ad buyers in South East Asia is a hugely positive development, and an important tool to drive the wider growth of digital and programmatic spend. Of course the ultimate winners here are Ambient’s customers, who will see the improved ROI that audience targeting brings to their campaigns.”

Stephens added, “We have now fully integrated mediaQuark’s data targeting capabilities into the Ambient platform, and are now poised to release a series of audience and data driven products that will provide advertisers the ability to purchase online media campaigns with increased levels of confidence and assurance.”

Source: press release

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