Mumbrella Awards winners revealed

The winners of the Mumbrella Awards were revealed in Sydney last night.

Emerging as APAC creative agency of the year for the second year in a row was DDB, while Y&R was highly commended.

MediaCom was named APAC media agency of the year, with PHD receiving a high commendation.

APAC PR agency of the year went to Weber Shandwick. Waggener Edstrom was highly commended.

Jury captain Darren Woolley, MD of TrinityP3 commented: “It was clear across the three APAC categories judged that while all the shortlisted agencies had clearly had a good year, the winners where the agencies who articulated a clear strategy and direction.”

“Rather then simply reacting to the vagaries of a dynamic market, they showed that they are able to weather the ups and downs far better, and continue with a considered and implemented strategy. Yet, having a strategy does not mean they are locked into a particular position, because they also demonstrated that it allowed them to take opportunities as they presented themselves without losing momentum,” he said.

Colenso BBDO Auckland was once again named creative agency of the year for Australia and New Zealand.

The full list of winners (Click on pics to enlarge):

Media Agency of the Year

• Winner: UM

2. PR Agency of the Year

• Winner: One Green Bean
• Runner-up: Eleven PR

Creative Agency of the Year

• Winner: Colenso BBDO Auckland

Sales Team of the Year

• Winner: JCDecaux Australia
• Highly commended: Nine Entertainment Co

Marketing Team of the Year

• Winner: Diageo Bundaberg Rum Team
• Highly commended: Barnardos Australia

Ad Campaign of the Year

• Winner: Devondale – DDB Melbourne

Media Brand of the Year

• Winner: Junkee – Sound Alliance
• Highly commended: Mamamia

APAC Media Network

• Winner: Mediacom Asia Pacific – GroupM
• Highly commended: PHD – Omnicom Media Group

APAC PR Network

• Winner: Weber Shandwick
• Runner-up: Waggener Edstrom Communications

APAC Creative Network

• Winner: DDB Group Asia Pacific
• Highly commended: Y&R Asia Pacific

Mumbrella Award for Culture

• Winner: Match Media
• Highly commended: UM

Mumbrella Award for Innovation

• Winner: Finch & JWT Sydney – The Attention Powered Car for RAC of WA
• Highly commended: Mnet Mobile – Kia Game On in partnership with Initiative Australia and Innocean Worldwide

Mumbrella Award for Bravery

• Winner: Kia – Game On by Mnet, in partnership with Initiative Australia and Innocean Worldwide

Mumbrella Award for Insight

• Winner: A.H. Beard – Six Week Sleep Challenge by Mentally Friendly
• Highly commended: Drinkwise – How to drink properly by Clemenger BBDO Melbourne

Mumbrella Award for Data-Driven Marketing

• Winner: Ikea – Data matching love story by Match Media in partnership with Acxiom and Yahoo!7

Most Promising Newcomer of the Year

• Winner: Matthew Sim – Isobar
• Highly commended: Daniel Pizzato – Whybin TBWA

Specialist Agency of the Year

• Winner: Digital Arts Network
• Runner up: Mnet

Emerging Agency of the Year

• Winner: Maud
• Highly commended: The Remarkables Group
• Highly commended: ntegrity Agency

Experiential Agency of the Year

• Winner: Urban

Promo Marketing Agency of the Year

• Winner: Apollonation

TV Ad of the Year

• Winner: St John Ambulance WA – Break the Barrier by The Brand Agency

Content Marketing Strategy of the Year

• Winner: CPA Australia – The Naked CEO
• Runner up: General Electric – GEreports.com.au by Edelman

Digital Services Company of the Year

• Winner: TubeMogul
• Highly commended: DT

Pro Bono Campaign of the Year

• Winner: Save our Sons – The most powerful arm ever invented by Havas Worldwide Australia in partnership with Red Agency Australia, Finch Productions and Reactive

Production House of the Year

• Winner: Finch Productions
• Highly commended: Exit Films