WATCH: Mumbrella hangout on ad awards scam: ‘We’ve created a monster and that monster needs to be fed’

Mumbrella held a video hangout to debate the issues around scam – the practice of ad agencies creating work purely to win awards.

Damian Pincus

Damian Pincus

Andy Greenaway

Andy Greenaway

The debate covered why scam is so prevalent in this region, what’s in it for agencies and clients, the damage it is doing to the industry, and ideas to move the industry forward without it.

On the show was Andy Greenaway, the Asia Pacific ECD of Sapient Nitro, and Damian Pincus, the creative partner of independent Australian agency The Works.

Greenaway joined Sapient Nitro in February 2013 after four years at Saatchi & Saatchi, where he was regional creative director. He won many awards during his time with the agency, and also before that at Ogilvy & Mather in Singapore and Hong Kong.

Pincus co-founded independent Australian agency The Works almost 12 years ago. Before that, he worked at TBWA and JWT, where he was creative group head at both agencies.


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