Mumbrella360 attendance numbers rise by more than a third to 1,507

Mumbrella360 registration 2014 turn bag

The total attendance at this year’s Mumbrella360 conference rose by 36 per cent, audited numbers have revealed.

BuzzFeed's Keith Hernandez was the opening keynote

BuzzFeed’s Keith Hernandez was the opening keynote

According to the Audited Media Association of Australia audit, Mumbrella360’s total attendance number grew from 1,108 in 2013 to 1,507 this year.

Mumbrella360 question time 2014

Paul Murray introduces Mumbrella Question Time with Telstra’s Andy Bateman, ABC boss Mark Scott, Mumbrella’s Tim Burrowes, MFA chairman Peter Horgan and Communications Council chairman Sudeep Gohil

The conference took place at the beginning of this month at the Hilton Hotel in Sydney.

Mumbrella360 expo

The MPA’s coffee stand

Meanwhile, the official unique visitor attendance number, which excludes the event’s 302 registered speakers, also rose by 36 per cent, from 804 last year to 1,097 this year.

Mumbrella360 expo

And the total visits number rose by 65 per cent – from 1,201 to 1,987. This was helped along by the addition of a networking afternoon ahead of the main conference which saw 181 visits.

Mumbrella360 networking steve jones

Mumbrella360 networking afternoon

The audited numbers:

mumbrella360 audit


mumbrella360 audit 2014


Lachlan Murdoch john steedman

Lachlan Murdoch, left, interviewed by GroupM boss John Steedman

Screen Shot 2014-06-19 at 9.56.12 AM

PHD’s Nextival Live

mumbrella360 radio paul murray merrick watts zac sculander

Paul Murray, Merrick Watts and Zac Skulander discuss radio promotions

GroupM presented MGrad as an introduction to the media industry for students, includign a presentation from ARN's Tim Ross

GroupM presented MGrad as an introduction to the media industry for students, including a presentation from ARN’s Tim Ross

Mumbrella360 masterclass

Standing room only at the Mumbrella Masterclass theatre

mumbrella360 anz economy breakfast

ANZ BlueNotes presented a packed breakfast examining the economic outlook

Mumbrella360 Magazine Bosses_29

Tim Addington quizzes PacMags’ Peter Zavecz, NewsLifeMedia’s Nicole Sheffield, Bauer’s Matt Stanton and Publishers Australi’s Geoff Hird

Mumbrella360 with Nine logo


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing