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Mumbrella360 attendance numbers rise by more than a third to 1,507

Mumbrella360 registration 2014 turn bag

The total attendance at this year’s Mumbrella360 conference rose by 36 per cent, audited numbers have revealed.

BuzzFeed's Keith Hernandez was the opening keynote

BuzzFeed’s Keith Hernandez was the opening keynote

According to the Audited Media Association of Australia audit, Mumbrella360’s total attendance number grew from 1,108 in 2013 to 1,507 this year.

Mumbrella360 question time 2014

Paul Murray introduces Mumbrella Question Time with Telstra’s Andy Bateman, ABC boss Mark Scott, Mumbrella’s Tim Burrowes, MFA chairman Peter Horgan and Communications Council chairman Sudeep Gohil

The conference took place at the beginning of this month at the Hilton Hotel in Sydney.

Mumbrella360 expo

The MPA’s coffee stand

Meanwhile, the official unique visitor attendance number, which excludes the event’s 302 registered speakers, also rose by 36 per cent, from 804 last year to 1,097 this year.

Mumbrella360 expo

And the total visits number rose by 65 per cent – from 1,201 to 1,987. This was helped along by the addition of a networking afternoon ahead of the main conference which saw 181 visits.

Mumbrella360 networking steve jones

Mumbrella360 networking afternoon

The audited numbers:

mumbrella360 audit

 

mumbrella360 audit 2014

 

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Lachlan Murdoch, left, interviewed by GroupM boss John Steedman

Screen Shot 2014-06-19 at 9.56.12 AM

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