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Nestlé Singapore to stage live cooking hangout with Bobby Chinn and Xiaxue

Nestlé is holding a live, online video cooking demonstration as part of a campaign to position itself as a nutrition, health and wellness brand in Singapore.

To be fronted by celebrity chef Bobby Chinn and local blogger Xiaxue, the Google hangout is being promoted as “Singapore’s First Ever Interactive Wellness Cook-Along on Google+ Hangouts on Air”. Xiaxue will be wearing an apron with the words ‘Choose wellness, choose Nestlé” on the front.

The show is being promoted now on YouTube.

It will air on 26 June at 8pm on Nestlé Singapore’s YouTube channel and Google+ page.

The hangout will centre on the theme ‘wellness made easy’ with three recipes from Bobby Chinn. 

Rajiv Deraniyagala, MD of Nestlé Singapore, said: “Nestlé Singapore is taking a step forward with this digital initiative. We are always looking for ways to keep up with current trends and we find that the Google+ Hangout is just the right platform to do this. The Wellness Cook-along is part of this year’s Choose Wellness, Choose Nestlé campaign and we want to reach out to the mass online market and instill our message of ‘wellness made easy’ in line with Nestlé’s overall motto of ‘Good Food, Good Life’. This Wellness Cook-Along aims to encourage and inspire Singaporeans to eat well, be active and stay healthy.”

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