PETA highlights horrors of angora trade

Animal rights charity People for the Ethical Treatment of Animals (PETA) has launched a harrowing film to raise awareness to the horrors of the angora fur trade, most of which is produced in China.

The ad – which some will find distressing to watch – begins with people having their hair waxed and finishes with the plucking of a live rabbit.

“Our new video gives people just a taste of the suffering involved in angora production. PETA is appealing to shoppers around the world never to buy items that include angora fur”, said PETA Asia VP Jason Baker. “If the label on a sweater or scarf says ‘angora’, remember the gentle rabbits whose fur was cruelly ripped out of their skin – and then leave the product on the rack.”

The agency behind the ad was Lowe Singapore. The production company was Great Guns.


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