Dr Mumbo

Taking the advertising opportunity… with taxi nappies

10436196_10152452677471293_1188938704705467853_n Dr Mumbo is a fan of Singapore’s highly efficient taxi system.

But he was bemused by the advertisement for Huggies that was staring him in the face yesterday when he grabbed a cab in the city.

Not only has there signage on the back of the seats (fair enough why not take advantage of the empty space) but real life nappies in his or her blue or pink for consumers to touch and feel.

Dr Mumbo does wonder if a parent in an emergency might have poached this new experiment in experiential marketing?

His taxi driver assured him, thus far, they had not…10473135_10152452677391293_6357351218583099613_n



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