Dr Mumbo

Taking the advertising opportunity… with taxi nappies

10436196_10152452677471293_1188938704705467853_n Dr Mumbo is a fan of Singapore’s highly efficient taxi system.

But he was bemused by the advertisement for Huggies that was staring him in the face yesterday when he grabbed a cab in the city.

Not only has there signage on the back of the seats (fair enough why not take advantage of the empty space) but real life nappies in his or her blue or pink for consumers to touch and feel.

Dr Mumbo does wonder if a parent in an emergency might have poached this new experiment in experiential marketing?

His taxi driver assured him, thus far, they had not…10473135_10152452677391293_6357351218583099613_n

10350989_10152452677271293_8643967520089706936_nHuggies

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing