DDB Mudra West launches new series of ads for Volkswagen in India

DDB Mudra West has created a series of three television ads for Volkswagen that aim to use humour to promote the car brand’s build quality, safety and driver experience.

The campaign for the German car brand see it launch three TV commercials, entitled Hitchhike, Gift and Reunion, which focus on Indian consumers in humorous situations: the first with two friends in a car choosing not to pick up an attractive female hitchhiker, the second with a concerned father buying a car for his daughter and finally a clumsy relative who will be safe in his Volkswagen.

“We wish to communicate the brand’s core, credible and consistent truth of distinct superiority in the aspects of build quality, safety and drivability. This makes it both valuable and aspirational,” said Avik Chattopadhyay, head of marketing, Volkswagen passenger cars for Volkswagen Group Sales India, in a statement.

“Through the demonstration of our engineering that is not cold and industrial – it is engaging and rewarding. Engineering to be enjoyed!”

In addition to television the campaign will have print, digital and point of sale components as well.

Sonal Dabral, chairman & chief creative officer  of DDB Mudra Wes said that each of the ads had a story behind them.

“Insightful human stories built around the product truth and that bring a smile to your face. That’s what Volkswagen communication is all about. This campaign delivers just that,” said Dabral.

Client: Volkswagen India
Agency: DDB Mudra West
Chairman & Chief Creative Officer: Sonal Dabral
Office Head: Rajiv Sabnis
Creative Head: Rahul Mathew
National Planning Head: Aditya Kanthy
Business Head: Anurag Tandon
Executive Creative Director: Venkatagiri Rao
Creative Directors: Ashish Kharwatkar, Mandar Khatkul
Creative Team: Ashish Kharwatkar, Mandar Khatkul, Pashyn Sethna, Sandesh Kambli, Swati Ravi Nain, Vinayak Kohli
Account Management Team: Giridhar Bhat, Shivavrata Sarkar
Account Planning Team: Mou Roy, Abhinit Agarwal
Films Dept: Vishal Agarwala


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