The week in review: Andy Greenaway on scam: ‘We’ve created a monster that needs to be fed’ | Singapore publisher sued for not paying staff | Global role for TBWA Hong Kong digital chief | Did Sentosa copy ‘It’s more fun in the Philippines’? | Good and bad news for tobacco brands | Blogger accused of ‘false underdog martyrdom’

Mumbrella Asia logoIn a week in which OMD became the first media agency to win the most effectiveness awards at both the Hong Kong and Singapore Effies, a Singapore publisher lost a court case to a former sales staffer over unpaid salary, a politician accused sued blogger Roy Ngerng of ‘false underdog martyrdom’ former Saatchi & Saatchi APAC ECD Andy Greenaway spoke out against scam and Digi hired a marcom head from M&C Saatchi.

Story of the week

Andy Greenaway on Mumbrella hangoutOMD was the most awarded agency in the Hong Kong and Singapore Effies, but it was Andy Greenaway’s comment on the contentious issue of scam that stole the week with the Cannes Lions around the corner. In a Mumbrella video hangout, Greenaway said that agency business leaders should take responsibility for scam – advertising created purely to win awards – as they’re the ones who sign off the awards cheques. “We’ve created a monster and that monster needs to be fed,” the APAC chief creative officer of Sapient Nitro said.

Quotes of the week

James Smith, the founder of Singapore publisher Alphabet Media, revealed a court case that his company had lost to a former sales exec, who had not been paid salary, on the company’s Instagram page:

It’s not all flowers and butterflies at Alphabet – sometimes we have ex-staff break their contract and make unreasonable claims.

The marketers behind Singapore’s Sentosa tourism brand respond to suggestions that their new ‘State of fun’ campaign was a copy of the ‘It’s more fun in the Philippines’ campaign.

The new campaign has not been inspired by any other campaign.  

PR man Tony Ahn defends the morality of paid celebrity tweets in an interview with Mumbrella:

If you get an actress with pretty hair to do a hair product endorsement on TV, that not seen as suspect, is it?

Media agency executive turned tech startup founder Nic Hodges at Mumbrella360:

Media firsts are not innovation.

A comment beneath Mumbrella’s interview with DigitasLBi APAC boss Roy Capon about finding digital talent.

I was recently offered a position at a prominent agency owned by a large agency network for which the starting pay was S$2,500. You can’t live on that in Singapore. It’s no wonder the best minds up and run towards the financial sector. The marketing and media justifies lousy paychecks because, oh we’re all supposed to have ‘passion’ which means should be willing to work at a discount. What a load of bloody bollocks.

A comment beneath a story on Mumbrella that quoted Y&R Asia boss Matthew Godfrey and his take on work-life balance.

What good is a gym membership if internal reviews are scheduled at 9pm and weekends are reserved for ramping up on award scams? Agency heads must learn to manage their human resources better and enforce service level agreements. Don’t over promise clients when the agency isn’t staffed to deliver. Don’t pitch if there aren’t available bodies.

Article in the Guardian written by BBC economics editor Robert Preston on the dangers of native advertising.

Over time the impression may be created that all editorial is for sale, and none of it to be trusted.

Best work

FWD. Seize the day.

Dole. The medium, in this case a banana, is the message.

Comfort (Unilever). Ogilvy’s Singapore and London offices combined to produce an answer to P&G’s Olympics tribute to mothers, with a tribute to mothers.

Greenpeace. Whale bro, you dead as?

FIFA. An ad that is crying out for a parody version?

Nike. More references to the World Cup than you can blow a whistle at.

VW. A cute way to show off technology that prevents drivers from getting too close.

FIFA. Who will win the World Cup?

McDonald’s. The burger brand gets saucy in the Philippines.

Casumo. How to fight the boredom of a cab ride?

Worst ad

SingTel‘s tribute to fathers for Father’s Day. Acting so wooden it’s a fire hazard.

Best-read story on Mumbrella Asia

Singapore publisher sued by former sales exec over unpaid salary

Good week for…

OMD. The agency became the first media agency to be the most awarded at both the Hong Kong and Singapore Effies.

Luke Eid. The Australian managing partner at TBWA\Digital Arts Network Hong Kong landed a global innovation role for the agency in New York.

Tobacco brands in China. Law-makers stopped short of banning tobacco advertising altogether in China.

Audrey Chong. The M&C Saatchi Malaysia senior account exec landed a top job at telco Digi.

Japan. The only Asian country to feature in Leo Burnett’s Cannes Prediction reel of the top 25 campaigns likely to win Lions.

Cannes Lions 2014 logoCannes Lions. The festival, which starts on Sunday, raised US$28.2 million on entry fees to its awards programme, according to a calculation by AdAge that excluded late entry fees. Cannes received 37,427 entries from 97 countries, a rise of 4.4 per cent on last year.

Facebook advertisers. Despite ongoing rumblings about declining organic reach, the social network introduced new features for brands, included a beefed up video resource.

Bad week for…

Tobacco brands in the Philippines. The Philippine Senate and Congress approved graphic health warning images to appear on cigarette packets.

FutureGov mag Instagram photo about trial

FutureGov mag Instagram photo about trial

Alphabet Media. The small Singapore publisher was sued by a former sales executive, Fiona Cher, over unpaid salary and earnings with rumblings in the comment thread on Mumbrella that other former staff might follow her lead.

Mail Online. The world’s most popular news website was accused of plagiarism by New Corp. This will be the first battle in a long war, media commentators have suggested.

Prediction for next week

Japan is the most awarded Asian country at the Cannes Lions, while Australia tumbles down the league table with no freak hit Dumb Ways to Die this year.


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