AKQA launches in India

Anurag Bhatnagar and Ben Jones

Anurag Bhatnagar and Ben Jones

Digital agency AKQA has officially opened for business in India.

The agency, which was acquired by WPP for $540 million two years ago, hopes to employ around 50 people from its base in Gurgaon by the end of the year.

AKQA starts life in India on the back of a relationship with cloud provider Adobe, which it will use as a delivery partner. Former Havas Media India head of digital Anurag Bhatnagar takes on the role as head of client services.

AKQA chief technology officer Ben Jones said in a press statement sent out today: “It’s a proud moment for AKQA to be established in such a vibrant and exciting market. Focusing on Gurgaon as a Technology Centre of Excellence has enabled AKQA to further advance and scale our relationship with Adobe. AKQA brings something different to a highly skilled technologist than our competitors, everyone benefits: our clients, the market and AKQA.”

Bhatnagar added: “Consumer behaviour in India is changing rapidly, and our ability to drive cohesive, ideas-led experiences for brands across multiple touch points will remain the keystone of our DNA in India.”

The launch comes about a month after AKQA opened an office in Sao Paulo. The agency now has APAC offices in Shanghai and Tokyo and around 1,600 staff worldwide.


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