BBH creates regional campaign for online fashion retailer Zalora

Zalora Press Release3Online fashion retailer Zalora has has launched a regional brand campaign taglined  ‘OWN NOW’.

The campaign was created by BBH and launches with a 15 second TVC’s in Malaysia and Indonesia.

Scott McClelland, Executive Creative Director, BBH Asia Pacific said: “‘Own now’ is all about confidence. It’s that feeling you have when you’re wearing something new and cool, or when you’re doing something you love. So while the idea works nicely for online fashion, it’s also a great way for Zalora to say to people – have fun, be confident.”

The campaign will roll out in the Philippines, Thailand, Vietnam, Hong Kong and Singapore with a variety of ‘owns’ across channels including online, out-of-home and television.

Tito Costa, regional managing director, Zalora Group said: “The concept of OWN NOW has shaped the ZALORA brand and given us a clear and concise marketing narrative. With our extensive collection of global and local styles on our app and sites, people can ‘take on’ their world.

“OWN NOW is about having the tenacity to believe that you can own your world and any situation you find yourself in.”Zalora Press ReleaseZalora Press Release2



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