Craig Law-Smith to leave SingTel

Craig Law-Smith

Craig Law-Smith

Craig Law-Smith, a senior member of SingTel’s global advertising team, is leaving the company, Mumbrella understands.

Law-Smith, who joined the Singaporean telco as head of strategy and business development for its global advertising team just over a year ago, has resigned and is moving to a job in Japan, according to sources.

SingTel has declined to comment and Law-Smith has not responded to Mumbrella’s approach for comment about his new job.

His departure comes three months after the trade marketing director of SingTel’s global advertising division, Yvonne Tay, left for a marketing role at HootSuite, and six months after Grant Watts, who ran the division, left following a structural re-think of the unit, which is part of SingTel Digital L!fe.

A seasoned marketer with plenty of experience in senior brand roles in Asia, Law-Smith joined SingTel in 2012 following its acquisition of mobile ad tech firm Amobee, where he was strategy and business development director.

Before joining Amobee, Law-Smith was APAC brand marketing director for Samsung for a seven months stint, and prior to that spent three years as APAC marketing director for Microsoft.

Much of his earlier career was spent client-side in various marketing roles for Nike.


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