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Laura Gordon joins digital video start-up Commercialize TV as APAC sales director

Laura Gordon

Laura Gordon

Laura Gordon, who in May left Omnicom Media Group APAC after five years as integration director, has joined digital video multichannel network start-up Commercialize TV.

Gordon joins the new company, which describes itself as ‘The international video network for video creators, content owner and brands’, as APAC head of sales.

She is to lead the Asia drive for the firm, which aims to connect “established and emerging video creators with new audiences and revenues”.

Commercialize TV was founded in September last year, and has offices in Singapore, Hong Kong, Sydney, Beijing and New York.

Gordon will be based in Singapore and report to CEO Craig Galvin, the former digital strategy director at News Limited in Australia, and the founder of independent creative shop The White Agency.

She said: “CTV is at the crest of a new wave of media, content and integration opportunities in Asia – we have taken a leadership position here – so I couldn’t ask for more. Being here, in a start-up, when video is booming across Asia is an incredible opportunity, and something I believe in.”

Galvin added: “Commercialize TV has bold ambitions and we are partnering with some of the best organisations in the world to help achieve our vision and deliver better business outcomes for our partners. Laura’s skills add considerably to CTV’s capability to enable brands to connect and engage with new audiences. She joins a dynamic team; her personality, experience and energy will continue to build on the momentum that has been created. It’s an exciting time with huge opportunities and Laura will be integral in CTV hitting our clients’ goals and ours.”

Gordon moved to the region in 2000, taking an account director job at The Marketing Store in Australia. She has since worked in Singapore and Hong Kong for Mindshare, Bates141 and Ogilvy.

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