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Co-founder of Myanmar’s first social network exits a year after launch

Rita Nguyen

Rita Nguyen

Rita Nguyen, the co-founder of Myanmar’s first local-language social network, MySquar, has left the company where she was CEO.

The Vietnam-born Canada-raised executive departed the fledgling business abruptly in May, and is now a digital consultant while she looks for another job.

The reason for the split remains unclear.

Nguyen started MySquar with business partner Quynh Anh Nguyen in June 2013, raising $500,000 from three investors, and launching in a country estimated to have just one per cent internet penetration but huge untapped market potential.

Nguyen has been replaced by former Visa, Gap and Oracle executive Linda Lim, who is now CEO.

Linda Lim

Linda Lim

Lim joined the company seven months ago, and remains in an advisory board role for San Francisco-based software firm CSRware. Before that, she was founder and CEO of MyBotto, a home accessory that enables users to cut down on waste from lotion bottles.

Lim told Mumbrella that MySquar is still continuing to grow and a number of new apps are in the pipeline.

Nguyen has worked in the gaming and social media field for 15 years, and was director of online marketing and community management for Electronic Arts for a four-year stint in Vancouver before moving to Asia in 2010.

Earlier this year, she was named on Forbes magazine’s “Asia’s Power Women to Watch” list.

In an interview with Mumbrella in March, Nguyen said of the potential of the Myanmar market: “There are no more markets like this in Asia. We won’t see another Myanmar in our lifetime. North Korea is another market of similar potential, I suppose, but not of this size.”

She talked about the launch of MySquar in an interview with the BBC in October 2013.

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