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Grey Singapore launches ‘one-stop shop’ in-house post-production house

GreyWorksAdvertising agency Grey has launched its own in-house post-production facility in Singapore to serve the Southeast Asia region.

The facility, called GreyWorks, is being billed as a “one-stop shop for all post-production work” that will quicken the production process and enable “tighter “brand consistency”, according to the agency.

The boss of Grey Singapore, Subbaraju Alluri, told Mumbrella that GreyWorks would not pose a competitive threat to other facilities since it would only be servicing Grey clients.

He said: “GreyWorks was set up to add value to the existing client relations. In doing so, with this facility, competencies will be better harnessed and focused towards putting out quality work for their clients. This results in efficiencies in terms of cost, processes and output for their clients.”

Clients using the facility in Singapore include Allianz, Procter & Gamble, Sentosa, Singapore’s Workplace Safety and Health Council and Qatar Airways.

In a press statement, he added: “With more companies refocussing their efforts in the rising economies in Asia, we are seeing increased demands from brands to translate and adapt their advertising assets to appeal to the region’s diverse demographics while still remaining true to their brand profile. Singapore, with its stable IT infrastructure and ability to attract a global talent pool, proved to be an ideal hub from where we can best service our global and regional accounts.”

GreyWorks is already up and running in the WPP ad agency’s offices in London, New York, Mexico and Bucharest.

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