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Hong Kong ad awards Kam Fan says ‘It’s all about cans’ to mark 30th anniversary

It's all about cans Kam Fan AwardsHong Kong ad awards show Kam Fan is running a campaign that uses the slogan ‘It’s all about cans, not can’ts’ to promote this year’s event, which is the 30th in its history.

The creative aims to celebrate the breaking down of convention, and was created by Leo Burnett, the winner of last year’s Grand Kam Fan, the top honour awarded.

The awards, which are organised by the HK4As, have also announced the line-up of judges, with the likes of Isobar regional ECD Graham Kelly sitting on the creative and digital panel, and Yvonne Tang, the marketing director of McDonald’s Hong Kong, a judge for the media category.

The creative jury is being led by Akira Kagami ECD of Japan’s Drill Inc.

The list of judges in full:

Creative and digital Judges:

  • Akira Kagami – HK4As Creative & Digital Jury Chairman, Executive Advisor, Drill Inc., Japan
  • Elvis Chau – Partner/ ECD, Anomaly Shanghai, Shanghai
  • Endy Fung – Ad Veteran, Hong Kong & China
  • Jennifer Hu – Group Executive Creative Director, Ogilvy & Mather Advertising, Southeast China
  • Graham Kelly – Regional Executive Creative Director, Isobar Asia Pacific, Singapore
  • Stefan Schmidt – Founder and Creative Director, dieckertschmidt, Berlin

Media judges:

  • Elaine Ip – HK4As Media Jury Chairman, former CEO, Omnicom Media Group China
  • Candy Chan – VP Marketing, Pizza Hut, China
  • Vincy Ho – Marketing Director, Lee China, Shanghai
  • Yvonne Tang – Marketing Director, McDonald’s Restaurants (Hong Kong) Ltd, Hong Kong
  • Adrian Toy – Regional Director, Marketing, PUMA Asia Pacific Limited, Hong Kong
  • Chris Walton – Managing Director, Nunn Media, Sydney
  • Kitty Wong – Director, Cheer Box Ltd., Hong Kong

The call for entries is open from now until 3 September. There will be two rounds of judging from October to November. The awards take place on 28 November at the Hong Kong Convention and Exhibition Center.

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