Lufthansa launches first ad aimed at India, airline claims it’s ‘More Indian than you think’

German airline Lufthansa has launched its first TV campaign targeted at the Indian traveler.

The campaign features an elderly Indian man talking to his grandson about a visit to New York on a German airline. “Germans are a bit different. Always serious. They’re movies are always grey,” he explained, before boarding the Lufthansa flight to have his preconceptions challenged.

The campaign carries the slogan ‘Soul of Germany, with a heart of India’ and finished with the endline, ‘More Indian than you think.

The ad was a result of a collaboration between McCann India and German agency Kolle Rebbe.


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