M1 extends ad contract with Y&R Singapore

Ad agency Y&R has announced the extension of its contract with Singapore mobile telco firm M1, a company it has worked with since 2008.

The announcement from the agency:

SINGAPORE, 22 July 2014 – Y&R Singapore has been retained as M1’s creative Agency of Record, extending their successful agency-client partnership until 2016.

Originally appointed in 2008, Y&R Singapore’s creative work for M1 has included iconic brand campaigns such as the animated ‘Welcome to the World of M1’, and ‘M1. For Every One’ which recently launched its latest TVC and webisodes the first campaign of its kind for a homegrown Singapore brand.

M1’s retention of Y&R Singapore as creative Agency of the Record sees the client-agency partnership extend to eight successful years.

The relationship has also seen a number of award wins including Gold Integrated Campaign for ‘The Friendlier Telco’ at Marketing Excellence Awards 2012 and Silver at the Creative Circle Awards 2013 for ‘M1. For Everyone’.

“Y&R continues to deliver innovative marketing communications for M1 amidst a rapidly evolving media landscape. We look forward to more bold and imaginative ideas from Y&R as we navigate the future of communications together,” said P Subramaniam, Chief Marketing Officer, M1.

Added Melvin Kuek, Managing Director, Y&R Singapore, “This continued partnership is testament that we are delivering on Y&R’s mission to be our client’s most important and trusted partner, and we look forward to continuing doing just that for M1.”

More to follow


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