FYI

Millennial Media inks mobile ad deal with Turn

Mobile marketing company Millennial Media has struck a strategic alliance with programmatic tech firm Turn.

The announcement:

Singapore – July 14, 2014 – Millennial Media (NYSE: MM), the leading mobile advertising platform company, today announced a partnership with Turn, marketing software and analytics platform, to enable Turn customers to effectively integrate a strategic mobile channel by purchasing inventory available on the Millennial Media Exchange (MMX).

“As more and more customers seek programmatic opportunities across devices, we believe partnerships like ours offer the means and strategy for true cross-screen reach and success,” said Len Ostroff, SVP, Global Business Development at Millennial Media. “Turn users will now be granted access to Millennial Media’s expansive mobile inventory to bring their campaigns full circle.”

Through the partnership, Turn customers are able to leverage the impact of top-tier, mobile-first placements while enjoying the efficient programmatic media buying they’ve come to expect. With greater success, targeting, and control, these advertisers and agencies are able to improve overall performance and learnings for future campaigns.

“Our software gives advertisers the streamlined workflow and efficiency of one login to power all of their marketing,” said Maureen Little, SVP, Business Development at Turn.  “This partnership with Millennial Media opens up new opportunities on MMX for our customers, and access to greater insights into how they are reaching their target audiences with relevant messages across devices.”

Source: press release

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