FYI

Mobile awards introduces two new categories

The Mobile Marketing Association has introduced two new categories for its awards show, the SMARTIES. The new categories are ‘Best Brand Experience in Mobile Rich Media’ and ‘Most Engaging Mobile Creative’.

The announcement:

SINGAPORE, July 21, 2014 – The Mobile Marketing Association (MMA), today announced the addition of two new creative awards categories – ‘Best Brand Experience in Mobile Rich Media’ and ‘Most Engaging Mobile Creative’ – for its regional SMARTIES™ Awards 2014. Celebrating its 10th year globally, the SMARTIES™ Awards recognize creativity, innovation, and leadership in mobile and are the only global awards program devoted to mobile advertising.  Encouraging more entries, the deadline for submissions is 25th July 2014 and winners will be announced at a Gala Event on the 5th of September 2014 at the Grand Hyatt in Singapore.

“The SMARTIES™ APAC Awards are aimed at inspiring marketers in the region to think big with mobile. The future of mobile marketing depends heavily on creativity and innovation and hence we have brought in these two new categories to honour marketers that have distinguished themselves through effective and engaging mobile campaigns,” said Rohit Dadwal, the Managing Director of the MMA in APAC.

Awards categories range from Marketing Strategy and Channel/Media Strategyawards that recognize strategic thinking in mobile, to Enabling Technologies awards that assess the use of new technology or creative uses of existing technologies to enhance the user experience. In addition, the best-in-show Industry Awards honour those companies across the ecosystem that have demonstrated their commitment to pushing the envelope when it comes to mobile advertising.

The full list of categories open for submissions include:

Marketing Strategy

  1. Brand Awareness

  2. Lead Generation/Direct Response/Conversion

  3. Product/Services Launch

  4. Promotion
  5. Relationship Building/CRM

Channel/Media Strategy

  1. Cross Media Integration
  2. In-App Advertising – Gaming or other
  3. Messaging – e.g. SMS, Apps Messaging, Long form codes and others
  4. Mobile App
  5. Mobile Website

Enabling Technologies

  1. Innovation
  2. Location Based
  3. mCommerce

Creative Awards – New

  1. Best Brand Experience in Mobile Rich Media
  2. Most Engaging Mobile Creative

Industry Awards (not open for submission)

  1. Best in Show
  2. Marketer of the Year in Mobile
  3. Agency of the Year in Mobile
  4. Enabling Technology Company of the Year in Mobile
  5. Operator of the Year in Mobile
  6. Publisher/Media Company of the Year in Mobile

The SMARTIES™ APAC Awards 2014 will be judged by a panel of senior brand marketers and distinguished agency leaders.

Ashutosh Srivastava, Chairman & CEO, APAC and Emerging Markets, Mindshare, and Chairman of the MMA APAC Board of Directors commented, “As the mobile advertising industry starts to come of age, it is exciting to see new categories in the SMARTIES Awards particularly in creative, effectiveness and innovation.  Asia Pacific is a key market for mobile – the work done here sets a precedent for what can be accomplished in other parts of the world. The MMA is privileged to have the opportunity to set the benchmark for mobile advertising in the years to come.”

For more information on the SMARTIES™ APAC awards categories, jury members, submission requirements and deadlines, please visit the MMA website here. Submissions are also open for the SMARTIES™ India 2014 Awards program, recognizing innovation, creativity and leadership in mobile marketing campaigns implemented in India. Details on the program in India can be found here.

Source: press release

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