Peter Kim joins Cheil Worldwide as chief digital officer

Peter Kim_Chief Digital OfficerCheil Worldwide has hired Peter Kim as its chief digital officer with responsibility for building the group’s digital business platforms and its expanding digital capabilities.

Kim was previously chief strategy officer and principal analyst  forConstellation Research in Austin Texas and will to take the newly created role which is based at the Cheil in Seoul.

“I’m delighted to join Cheil and integrate talent across its diversified network into a powerful world-class digital offering. In the current era of digital disruption, Cheil’s global positioning offers unmatched opportunities for clients to benefit from our creativity and expertise”, said Kim.

“I look forward to working closely with our clients to deliver great work by capitalizing on emerging technology trends, drawing on Cheil’s impressive heritage of delivering innovative ideas. I’m also thrilled to work with the management team and offices to integrate, enhance, and advance our digital capabilities across all disciplines worldwide.”

Kim holds an MBA in strategy & karketing from the University of Virginia and a Bachelor of Arts in English from the University of Pennsylvania. He will report to Daiki Lim, President and CEO of Cheil Worldwide.

His previous roles include vice president managing director of R/GA, head of global digital marketing at PUMA and principal consultant at Razorfish. Throughout his career, he initiated dozens of new client relationships including The Estee Lauder Companies, Citibank and Coca-Cola.


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