Dr Mumbo

How to prepare for a pitch

Formul8 interpretive pre-pitch danceThere are many ways agencies prepare for pitches to settle the nerves.

Led by general manager Wong Kok Hoe and ably assisted by creative group head Cre Zhou, Singapore ad agency Formul8 has taken to interpretive dance.

For those of you wanting to learn some new clever pre-pitch manoeuvres without forking out for a pitch doctor, here is part of Formul8’s dance routine happily captured on video.

Dr Mumbo is disappointed to learn that the pitch team did not take their routine into the presentation room with the client, but is eagerly awaiting the result of the pitch nonetheless.


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