Cheil Samsung Galaxy Tab S campaign draws 2.5m online views in its first week

At new video promoting the quality of the screen and images on the new Samsun Galaxy Tab S has drawn more than 2.5m online views in its first week.

The campaign was created by Korean agency Cheil and shows the tablet’s screen technology through a two comparative screens.

“The latest TV commercial brings to life the heralded viewing experience of the Galaxy Tab S with a unique comparative narrative that turns up the colour with visuals that jump off the screen,” said Younghee Lee, executive vice president of global marketing, IT & Mobile Communications Division at Samsung Electronics.

Yehoon Lee, Creative Director of Cheil Worldwide, added “What we wanted to show through our creative spot was that the difference in display quality is not only about how many pixels your tablets has, but rather more about how that quality translates into your daily life and experiences.

“Only then you will understand that difference through immersive and empirical observation. All through a method of honest and sincere comparison, without any tricks or over exaggeration.”

Yehoon Lee, Andrew Reznik / Cheil Worldwide / Creative Director
Euisun Jung / Cheil Worldwide / Account Director
Sulki Lee / Cheil Worldwide / Senior Copy Writer
Ayo Lee / Cheil Worldwide / Senior Art Director
Jihoon Suh, Minkyung Oh / Cheil Worldwide / Art Director
Hyein Kim / Cheil Worldwide / Copy Writer
Seth Koo / Cheil Worldwide / Senior Account Manager
Bo Kim, James Han / Cheil Worldwide / Account Manager
Suey Kim / Cheil Worldwide / Account Executive
Heesun Kim /Samsung Electronics/Marketing VP
Sejin Kim / Samsung Electronics/Marketing Director
Seohyun Baik /Samsung Electronics/Manager
Joong gyu Kang / Samsung Electronics/Assistant Manager
Jieun Kwak / Samsung Electronics/Assistant


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