Singapore’s red-faced anti-gambling body runs new ad copy after Germany win World Cup

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Singapore’s National Council on Problem Gambling has quietly introduced a new take on a commercial in which a small boy laments his father’s decision to bet his life-savings on Germany to win the World Cup.

The ad created by local agency Goodfellas in the run-up to the World Cup went viral after Germany’s humiliating defeat of hosts Brazil made the boy’s father’s flutter look like he’d struck gold.

However, after Germany beat fellow finalists Argentina last night, the Singapore government-backed organisation introduced new copy to its website to make sense of the ad – which has not been altered.

On the homepage of the NCPG’s website, a boy asks Andy if he got his savings back after Germany’s triumph, to which Andy replied: “No, dad never stops… he wants to bet one more time.”

Singapore’s government-friendly national newspaper The Straits Times described the tweak as a “clever twist”.

Watch the original commercial, which remains unchanged on NCPG’s website:

Last week, US talk show Jimmy Fallon created a parody of the original ad that finished with the line ‘Keep the habit. Gamble’


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