News

Julie’s gets cryptic with ‘Who is she?’ teaser

Who is she?A campaign is running on Clear Channel billboards in Singapore for snacks brand Julie’s that began with a sinister unbranded teaser, one execution featuring a woman sitting against a wall and the line “Who is she?”

The campaign aims to celebrate Singapore’s everyday heroes, and later revealed four different peoples’ stories and the line, ‘The best of you’. The stories could be followed by scanning a QR code on the billboard with a smartphone.

Who is she? Julie's campaign

The campaign, created by KLOO with media by City Life Advertising, is running on print, digital and outdoor until October.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing