News

Tiger signs retired playmaker Deco to push street football contest

Portuguese footballer Deco is starring in a campaign to promote this year’s Tiger Street Football competition.

In an ad that will run online, the former playmaker laments that ‘the beautiful game’ is being spoilt because of playacting and defensive tactics.

A digital element, on the website uncagefootball.com, enables fans to let Deco know what they love and hate about football and are given the chance to change the rules of the game and transform it for the better. The footballer will choose a new rule to be put in place for each match in Cambodia, Mongolia and Singapore to bring out the best in Asian football talent.

The ad was devised by Iris Singapore and produced by Stink Shanghai.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing