News

VW tells India its new Polo ‘Feels that good’

DDB Mudra has launched a campaign to introduce the new Polo to India, with the proposition that the car ‘Feels that good’.

The ad tells the story of two brothers, the younger of which always gets hand-me-downs from his cooler older brother, until they grow up.

As well as on TV, the campaign is running in print, outdoor and through digital media.

Sonal Dabral, chairman and CCO of DDB Mudra Group, said in a press release: “The new refreshed Polo has unique features that deliver a superior driving experience. We used hand-me-downs as a creative device to make the point that driving the new Polo, with these features, makes you feel so good. It uses the tonality of all Volkswagen advertising where the product is at the centre and there is humour woven around it, leaving the viewer with a ‘feel good’ factor.’

Credits
Client: Volkswagen India
Agency: DDB Mudra West
Chairman and Chief Creative Officer: Sonal Dabral
Office Head: Rajiv Sabnis
Creative Head, West: Rahul Mathew
National Planning Head: Aditya Kanthy
Business Head: Anurag Tandon
Executive Creative Director: Venkatagiri Rao
Creative Directors: Karunasagar Sridharan, Ashish Kharwatkar, Mandar Khatkul
Creative Team: Karunasagar Sridharan, Ashish Kharwatkar, Mandar Khatkul, Pashyn Sethna, Sandesh Kambli, Dhrupal Mehta
Account Management Team: Rakesh Varma, Aaron D’Souza
Account Planning Team: Mou Roy, Abhinit Agarwal
Films Department: Vishal Agarwala

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