Kestrel Lee leaves Zeno Asia, agency scraps regional ECD structure

Kestrel LeeThe regional executive creative director of PR and digital agency Zeno has left after a two-year spell.

Kestrel Lee, who joined the Edelman-owned company in April 2012, has shifted to experiential marketing agency George P. Johnson. He takes on the role of ECD, digital and integrated marketing, Greater China, based in Shanghai.

Lee’s departure means the end of the regional ECD structure for Zeno for now, with the agency opting for a local approach, Asia managing John Kerr told Mumbrella this morning.

“The regional ECD role has its positives and its challenges,” Kerr said. “We’re now building a localised approach, with three senior creatives based covering Southeast Asia, China and India.”

Stez Chong, who joined the company from Possible earlier in the year, is group creative head based in Singapore, serving Southeast Asia. Kerr says the agency is close to making an announcement for China, and is some way off securing local talent in India.

The news emerges the day after Zeno promoted Jeremy Seow to managing director of its Singapore office, meaning that Kerr could focus on his regional duties. He was previously doing both jobs.


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