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Singapore and India dominate the APPIES as BBDO is most awarded agency

Singapore and India have dominated this year’s APPIES, an awards show to recognise the region’s top marketing campaigns.

Ad agency BBDO won the most gold awards for clients HP, Gillette, Aviva and Pantene, with the viral ‘Labels against women’ campaign.

The gold winners:

ADDING FIZZ TO THE INDIAN FAMILY MEALTIME for COCA COLA
Agency: McCann India

LITTLE THINGS MATTER for AVIVA
Agency: BBDO Singapore

WOMEN AGAINST LABELS for PROCTER & GAMBLE PHILIPPINES
Agency: BBDO Guerrero Manila

RECIPE for HEALTH PROMOTION BOARD
Agency: DDB Singapore

“KICK-STARTING” INDIA’S MORNING for NESCAFE CLASSIC
Agency: McCann India

CHANGE WITH PRIDE for MARICO
Agency: McCann India

SHARING SUCCESS for MARICO
Agency: BBH India

HELP YOUR CHILD SHINE for HP
Agency: BBDO Singapore

GILLETTE SCANDAL SHAVE for GILLETTE
Agency: BBDO China

TRUEMOVE H : GIVING IS THE BEST COMMUNICATION for TRUEMOVE H
Agency: Ogilvy & Mather Thailand

The silver winners:

THE SMARTER WAY TO STAY FIT for MARICO INDIA PVT.LTD
Agency: McCann India

MTV ROCK THE VOTE VIACOM
Agency: Inhouse (MTV)

DENGUE FIGHTERS for NATIONAL ENVIRONMENT AGENCY
Agency: DDB Singapore

REXONA MOVE: SWEAT CHANGE LIVES for UNILEVER MALAYSIA
Agency: Lowe Malaysia

THE COFFEE CONNECTOR: ECONOMIC DEVELOPMENT BOARD
Agency: TLSA

Best presenters

Soo Kui Jien, marketing manager, Tiger Beer Singapore

  • Campaign: World’s Smoothest Launch
  • Advertiser: Asia Pacific Breweries

Jaclyn Lee, planning manager, BBDO Singapore

  • Campaign: Help you child shine
  • Advertiser: HP Singapore

Eric Chua

  • Campaign: Dengue fighters
  • Advertiser: National Environment Agency, Singapore

Jitender Dabas

  • Campaign: How Coke won the battle for Indian teens
  • Advertiser: Coke, India

Kandyce Ong

  • Campaign: Mount Elizabeth Novena Hospital’s light a dream
  • Advertiser: Parkway

Silver

Nicolas Ye

  • Campaign: The coffee connector
  • Advertiser: Economic Development Board, Sigapore

Dipak Krishnamani

  • Campaign: The smarter way to stay fit
  • Advertiser: Marico India

Sumeli Chatterjee, Kaustubh Jha

  • Campaign: MTV Rock the vote
  • Advertiser: Viacom India

Sailesh Wadhwa

  • Campaign: Rexona move: Sweat to change lives
  • Advertiser: Unilever Malaysia
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