BBH global boss Gwyn Jones to leave after 27 years as Hegarty and Bogle step back

New BBH boss Neil Munn

New BBH global boss Neil Munn

A change of guard at one of the world’s top creative agencies, Bartle Bogle Hegarty, is to see global boss Gwyn Jones leave the company where he started his career 27 years ago.

He is to be replaced by Neil Munn, a former global marketing director at Unilever, who has been BBH’s group COO since 2012. Munn will take on the job title of group CEO.

Founders Sir John Hegarty and Sir Nigel Bogle are to continue to work at BBH “for the foreseeable future albeit on a reduced time basis,” according to a statement from the agency.

Hegarty will work part time in a role of “champion of creativity” around the world, and work on outside projects. Bogle will work across key accounts British Airways, Audi and Weetabix.

In a press release from the agency, the departing Jones said: “27 years is a long time and variety is the spice of life so, when I’ve taken a break, I have some other investments and opportunities that I want to pursue and maybe spend a little less time on planes.”

“I have been incredibly fortunate to spend my whole career at BBH. It has been a hugely rewarding time and has given me the opportunity to do most jobs in an agency, to live and work oversees, and to do so alongside the best and nicest people in the business. John, Nigel and John built an amazing culture here. Culture is the thing that binds and builds a business more than anything and BBH has the best culture going, it isn’t easy to leave,” he said.

Simon Sherwood, the agency’s group chairman, said of Munn: “The timing is great for Neil. We are a more mature business, owned by a Holding company. Neil is perfect casting for what is now needed from the Group CEO, he has proper marketing and comms pedigree, is highly commercial with a deep understanding of Client organisations and brands, and has a truly global perspective. I know that his leadership style will be very effective for the business we now are.”

The COO role will be split by Niall Hadden, global head of talent and David Pearce, global CFO.

Munn will next be in Asia in September, with Alexandre Gama, the agency’s group creative officer.


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