Beating heart billboards promote Reckitt Benkiser vitamin supplement in Singapore

To promote a krill oil vitamin supplement, media agency Initiative has installed a number of billboards across Singapore that feature a ‘beating’ heart to draw attention to its health properties.

The LED panel panels installations, created by Clear Channel, promote Schiff MegaRed, a supplement made by Reckitt Benkiser.

The executions will run alongside a static 6-sheet poster network at 100 locations around supermarkets and convenient stores across Singapore.

The campaign, created by Havas Worldwide, is also running on free to air and cable TV, and digital until the end of this year.


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