Cheil is only Asian agency to feature in YouTube awards for most watched ads
Korean ad agency Cheil has emerged as the only Asia agency to be recognised at a YouTube awards for the agencies that create the most viewed ads.
The video sharing social network handed out gold, silver and bronze awards, with Wieden + Kennedy claiming gold, Saatchi & Saatchi winning silver and Chiel claiming bronze with its work for key client Samsung.
The ranking is compiled using paid views, organic views and audience retention; how much of a video people watched.
YouTube noted that ad agencies were starting to “push the boundaries of online video creation” by creating longer ads and more engaging content.
YouTube’s top agencies and their most watched ads:
Wieden + Kennedy
- Old Spice: Mom Song Jan 2014, Ranked #4
- P&G: Thank You, Mom Jan 2014, Ranked #3
- Coca-Cola: America is Beautiful Feb 2014, Ranked #3
- Maserati: Strike Feb 2014, Ranked #1
- Old Spice: Get Shaved in the Face Mar 2014, Ranked #3
- Travel Oregon: 7 Wonders of OregonMar 2014, Ranked #10
- Nike Football: Risk Everything Apr 2014, Ranked #6
- Nike Football: Winner Stays Apr 2014, Ranked #1
- Nike Football: The Last Game Jun 2014, Ranked #1
- Jordan: RE2PECT Jul 2014, Ranked #2
- Old Spice: Soccer Jul 2014, Ranked #8
- Heineken USA: Neil Patrick Harris Jul 2014, Ranked #10
Saatchi & Saatchi
- Cheerios: Gracie Jan 2014, Ranked #10
- Duracell: Trust Your Power Jan 2014, Ranked #2
- Buzzfeed Yellow: 9 Baby Tips Mar 2014, Ranked #9
- Lexus International: STROBE Jul 2014, Ranked #9
Cheil
- Samsung Mobile: The Training May 2014, Ranked #1
- Samsung Mobile: The Match Pt. 2 Jul 2014, Ranked #1
- Samsung Mobile: Multitasking Jul 2014, Ranked #3
Droga5
- Newcastle: Behind the Scenes Jan 2014, Ranked #8
- Honey Maid: Love Apr 2014, Ranked #8
- Newcastle: If We Won Jun 2014, Ranked #6
TBWA
- adidas Football: The Dream May 2014, Ranked #2
- adidas Football: House Match Jun 2014, Ranked #3
- Johnson & Johnson: Distinctly Dad Jun 2014, Ranked #8
BBDO
- Foot Locker: No Rings Apr 2014, Ranked #7
- Guinness: Empty Chair Jul 2014, Ranked #7
Davie Brown Entertainment
- Pepsi: Test Drive 2 Feb 2014, Ranked #4
- Dove Men+Care: Calls for Dad Jun 2014, Ranked #5
Anomaly
- Budweiser: Puppy Love Jan 2014, Ranked #1
Don’t Panic
- Save the Children: If London was SyriaMar 2014, Ranked #1
Ogilvy & Mather
- Dove: Patches Apr 2014, Ranked #2
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