Dole mobile shopping delivery app ‘DOLEivery’ launches in Thailand, eyes regional roll-out

Dole mobile appFruit company Dole has launched an app in Thailand that enables customers to order deliveries using their mobile phones.

The app, called DOLEivery, is to roll out across the region if the Thai launch – which is currently limited to Bangkok -proves successful, its creator, Mobext Asia Pacific, has said.

Users pay for produce when the delivery is made or via bank deposit, although the agency says they are working on an m-payment system that will go live in a few weeks. The app is available on Google Play Store.

Arthur Policarpio, MD of Mobext Asia Pacific, a division of Havas Media, said of the new project: “The app puts Dole products straight into the hands of their customers, and it makes fruit shopping not only convenient but fun, too. They’re creating a buying experience that customers would want to repeat over and over again.”

The app was developed by Mobext’s Manila office.


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