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Former Vivaki trading chief Bharad Ramesh starts up media consultancy eMVC

Bharad RameshBharad Ramesh, who last month left Vivaki where he was head of trading for Southeast Asia, has launched his own media consultancy.

Called eMVC, the firm aims to help marketers get more out of their digital media budgets. He takes on the role of founder and chief analyst.

He told Mumbrella: “In a perfect world, there will be no need for my services.”

“There is going to be a lot of focus on digital – you will start seeing a drumbeat of insight driven reports and activities that will help keep the digital conversation always-on.”

“More than half the money spent on digital gets taken away before it reaches its destination, and there is a need to clarify this value chain,” he said.

Ramesh stresses on his LinkedIn profile that he is “not a media auditor or a pitch consultant.”

He wrote: “After a dozen years as a media agency trader, I truly believe value is beyond just media price. All marketers say it. Very few believe in it. And less than a handful know how best to realize it from their agency partners.”

“Agency commercials are important, but to a point. Sustainable and transformational growth for marketers is unlocked through solid process, smart people, and superior thinking on the agency’s side.”

“The intense focus on digital and the push to migrate spends into the medium have only made life more complicated for marketers and procurement. New information, choices, and jargon pop up every other week.”

“Every partner (including the likes of Google and Facebook) has a point-of-view on what’s going on and how best to maximize the opportunity. And they are not always in sync. That’s where I see the opportunity to help. To enable marketers do kick-ass work with their media & digital agency partners,” he says.

Ramesh joined Starcom from Mindshare as regional executive director of strategic operations and trading in 2010, and was appointed head of trading and partnerships for Vivaki just over a year and a half ago.

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