The Gunn Report releases study on how to create award-winning print and outdoor ads

Nike's St Wayne poster

Nike’s St Wayne poster

The Gunn Report has released a study on how advertisers and agency creatives can produce award-winning print and outdoor advertising, traditionally the awards categories most prone to scam – work created purely to win awards.

The study, called ‘The Power of Print’, singles out 13 different techniques that have proved the most successful at awards shows such as the Cannes Lions, Spikes Asia and the Clio Awards.

The research features 1,028 award-winning campaigns from around the world – an average of 50 of the highest ranked ads per year from 1999 to 2013.

The categories include ‘Exaggerated graphic for the need’, ‘Tell a story’, ‘Media-driven idea’ and ‘Borrowed thought/parody’.

None of the most represented countries in the study in Asian; the most featured countries are the US, US, France, Brazil, Germany and South Africa.

Donald Gunn, founder of The Gunn Report, said in a press release: “The Power of Print is a comprehensive and useful study that identifies 13 best opportunities for finding engaging and effective creative solutions for print advertising.”

“A valuable tool for experienced industry professionals looking for a spark of inspiration, or an educational and training document for students and young creatives alike, The Power of Print is a compelling insight of best practice used in brand communications,” he said.


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