FYI

LinkedIn launches new social selling tool

Business social network LinkedIn has launched a new sales tool for social selling called Sales Navigator.

The announcement:

Hong Kong, August 1, 2014: LinkedIn, the world’s largest professional network, today announces the next evolution for LinkedIn Sales Solutions with Sales Navigator, the sales prospecting tool powered by social selling, now compatible with CRM systems and mobile web.

Sales Navigator is a standalone experience that delivers valuable and actionable information specifically tailored for those in sales. To date, more than a dozen pilot customers globally, including ADP, Hootsuite, Juniper Networks and Swiss Re, have integrated the latest Sales Navigator into their efforts and are seeing great improvement in the quality of interactions they’re having with buyers.

Hari Krishnan, Managing Director, Asia Pacific & Japan at LinkedIn said, “LinkedIn research tells us that 86% of our professional members would engage with a seller if they provide useful insights about their industry. This number increases to 92% if the sales professional’s profile shows him/her to be genuinely engaged in their industry and a thought leader. This next evolution of Sales Navigator harnesses the era of social selling, delivering better value to our members in sales and other related activities.”

Across the Asia Pacific region, SAP, EMC, Fuji Xerox, British Telecom and PayPal Australia are examples of LinkedIn Sales Solution customers ready to begin harnessing the all-new Sales Navigator to drive increased success for their businesses.

Paul Weingarth, Head of Field Sales, PayPal Australia commented, “The PayPal business is a digital native serving a network of buyers and sellers. It seems intuitive to us that we would use a hosted network of professionals to efficiently identify and engage with key stakeholders across various departments within an organisation. We’re confident this significant refresh to LinkedIn’s Sales Navigator will build on this very useful service and deliver our sales team with even more benefits to help build genuine engagement.”

Source: press release

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