FYI

Lotama strikes strategic partnership with Korean digital agency Nasmedia

Data management firm Lotame has struck a strategic alliance with Korean digital media agency Nasmedia, the company has announced.

The announcement:

Regional – August 13, 2014 – Lotame, the global independent data management platform (DMP), today announced a strategic partnership with Nasmedia, Korea’s leading digital media agency and media network. Through the exclusive partnership, Lotame’s DMP will be integrated within Nasmedia’s tech stack, and will give the agency’s publisher and brand clients the ability to significantly enhance their digital advertising strategies across multiple screens.

Through Lotame’s DMP, Nasmedia’s publisher clients will be able to gain deeper insights into their audiences through a combination of first and third party data. These audience insights will enable publishers to deliver personalized content as well as more tightly targeted ads across their smartphone, tablet and desktop inventory. For Nasmedia’s brand clients, Lotame’s platform will help drive increased advertising reach while also reducing wastage by targeting only audiences that are most likely to engage with the brand message.

Nasmedia’s agency and publisher clients will be able to harness Lotame’s rich analytics tools to measure ad performance against specific audience segments. Nasmedia will benefit from a client-specific view of this campaign data to help underpin cross-screen and cross-media optimization.

“Having the ability to profile, target and optimize audiences across devices based on specific behavioral data is central to effective digital advertising today,” said Kenny Chung, CEO of Nasmedia. “We selected Lotame as our exclusive DMP partner based on its ability to scale, ease-of-implementation and solid customer service. With Lotame, our clients will be able to activate comprehensive audience data that will ultimately enhance campaign results.”

“Nasmedia is at the forefront of audience-focused, cross-screen campaign execution making them a natural fit for our data management platform and an important client to add to our roster,” said Mat Ward, Managing Director for APAC at Lotame. “This partnership will enable Nasmedia to further strengthen its leadership position in Korea, and will give the company’s clients enhanced capabilities to store, analyze and activate customer data.”

Lotame’s partnership with Nasmedia demonstrates the increasing interest and adoption of DMP solutions in the APAC region, and adds to the rapid growth of Lotame’s key partnerships with leading media companies since opening its APAC office in October of last year.

Source: press release

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