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Maybank insurance brand Etiqa to Singapore: Keep your promises to loved ones

Independent Singapore agency Blak Labs has launched a campaign for the insurance arm of Maybank, Etiqa, based on the idea that people should keep their promises to loved ones.

Maybank ad

The radio, print and outdoor campaign, taglined “Promises made, promises kept”, follows Etiqa’s recent expansion into Singapore’s life insurance market. Etiqa’s life insurance and savings plans are available in Maybank’s 22 branches around the city-state. 

“Our goal is to help people fulfil the promises they make to themselves and their loved ones,” Shirley Tan, head of marketing at Etiqa, said in a press release.

“A good insurer is like a trusted friend,” said Charlie Blower, MD of Blak Labs. “We wanted to position Etiqa as someone you can depend on at every stage of your life.”

Etiqa print ad

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