Selfie stick seduction in ad for McDonald’s in the Philippines

McDonald’s has released a new ad for its Everyday McSavers menu in the Philippines.

In the spot, two elderly men in sports gear are sitting in a McDonald’s restaurant comparing how fit and healthy they are with their wearable devices. One boasts that he has just done a 2 kilometre run. In walks their friend, who they mock for walking with a cane. But the cane turns out to be a selfie stick, and he has the last laugh.

The ad ends with the line, “Enjoy everyday moments with Everyday McSavers.”

The agency behind the campaign was Leo Burnett Manila.


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