M&M’s opens first branded store in Asia

Mars-owned confectioner M&M’s has launched its first branded store in Asia with an opening in Shanghai.


Located beneath the Brilliance Shimao International Plaza on East Nanjing Road, the store is fronted by red and yellow brand brand characters to welcome customers. Inside, red and orange characters are depicted as warriors on “The Great Wall of Chocolate,” which features 132 tubes of M&M’S in 22 colours and three varieties.

The store was designed by retail brand agency Fitch.


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