MySquar to launch free mobile messaging app

MyChatMySquar, Myanmar’s first local-language social network, has launched a free mobile messaging app to compete with the likes of Whatsapp and WeChat.

Promoted as the app built solely for Myanmar, MyChat is available in Burmese language for Android devices and officially goes live in just over a fortnight, on 27 August.

Users of MyChat can upload photos, set a status, create a display name, and find new friends in their area using the location-based feature ‘Look around’. Up to 100 potential new friends are ranked by proximity, allowing users to meet people locally or abroad if traveling.

The app has a Burmese look and feel, using ‘Golden land’ colouration and a set of emoticons and stickers with local favourites such as Pho Wa Yoke, Pho Thar Htoo, U Shwe Yoe and Daw Moe.

MyChat is the first major new launch from MySquar since the year-old startup had a change of leadership, with Linda Lim succeeding co-founder Rita Nguyen as CEO in May.

Lim said in a press release: “MySQUAR’s chief mission is to connect Myanmar youth with experiences built just for them. With MyChat, our goal is to provide a completely tailored messaging app optimized for the Myanmar market so youth can connect with their friends and find new ones easily.”

MyChat is the latest app available through MySquar. Others include MyStore, MyPic and MyMatch.


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