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Nicole Seah to stay on at IPG Mediabrands as she steps back from political life

Nicole SeahNicole Seah, an account manager at IPG Mediabrands Thailand, is to stay on at the agency as news emerges that she is stepping back from political life in Singapore.

Seah, a popular figure for Singapore’s National Solidarity Party, told Mumbrella that her plans “remain the same” as news is breaking that she is to stand down from the party, reported by Yahoo! Singapore earlier today.

She moved to Bangkok from Singapore in March this year, making regular trips back to her home nation to fulfil political commitments.

She told Yahoo! that she is not leaving politics altogether, but “will just need to find a more suitable platform to contribute and give back”.

In an interview with Mumbrella last December, Seah said she would drop media life in favour of politics. She said: “I’ve had to manage both sides [work and political life], with my day job and weekends being filled with political activity, but if push came to shove, I might have to scale back on work to focus on politics.”

The young Singaporean media executive, who is daughter of IPG Mediabrands Singapore boss Pat Lim, is known for her strong views on media issues.

In April this year, she said called on foreign media executives to leave the region if they do not show respect to local culture, at a time of growing tension between locals and foreigners in Singapore.

“If [foreign] business leaders, self-proclaimed or otherwise, are unable to integrate themselves locally and re-adapt their management style to suit the demands of the workforce, then it is they who are doing the local workforce and economy a disservice, not the other way around,” she said.

“If you talk down to my fellow countrymen or show your disdain for our region? Please be my guest, and leave this place,” she wrote on her Facebook page.

In November last year, Seah threatened to sue Singapore Press Holdings for defamation over two articles about her personal life. The publisher subsequently published an apology.

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