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Perrier launches in China with ‘addictive’ game to win DJ-ing lessons

Carbonated water brand Perrier is offering competition winners lessons in how to DJ as part of a campaign to launch the brand in China.

The web and mobile game challenges players to pop as many bubbles as possible. Users can play the game by logging on to perriershifang.nestle.com.cn or scanning a QR code.

“It’s often the simplest games that are the most addictive,” said Graham Fink, chief creative officer at Ogilvy & Mather China, the agency behind the campaign.

“This one is designed to appeal to young white-collar professionals in China who might feel like they are living in a bubble – constricted by work and social pressures. The game gives them a chance to virtually liberate themselves through bubble-popping and physically open up through the arts in fashion.”

Credits:

  • Project Title: Liberate and Win
  • Client: Perrier
  • Creative Agency: Ogilvy & Mather Advertising, Shanghai
  • Chief Creative Officer: Graham Fink
  • Creative Director: Fiona Chen
  • Art Director: Li Ning, Stephen Zhong, Davide Rossi, Dean Yu, Omi Chen
  • Copywriter: Martin Latham, Deng Xiaoyan, Nicole Ma
  • Account Service: Thorsten Orth, Cory Turner, Andrea Tan, Tom Wan
  • Agency Producer: Charlie Macpherson, Jimmy Fang
  • Media Agency: Mindshare
  • Production House: Resn/Pandemic, JT Productions
  • Exposure: Online, OOH
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