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River Safari named outdoor campaign of the year at Clear Channel Singapore awards

Blak Labs campaign for River Safari

Blak Labs campaign for River Safari

A campaign by independent creative agency Blak Labs has won top honours at Clear Channels outdoor advertising awards in Singapore.

The campaign for Wildlife Reserves Singapore, to launch Singapore’s River Safari attraction, was named campaign of the year.

An element of that campaign, the thinking behind which was explained by River Safari CMO Isabel Cheng in an interview with Mumbrella, also claimed an award for best use of Create, Clear Channel’s creative media platform, through media agency Zenith Optimedia.

Best use of multiple formats went to H&M and media agency OMD, and agencies OMD and DDB won best use of digital for client McDonald’s for its National Breakfast Day campaign.

McDonald's breakfast campaign won best use of digital

McDonald’s National Breakfast Day campaign won best use of digital

Unilever Singapore won the ‘My Favourite Poster’ award, which was partly judged by automated voting on the night of the awards.

Unilever won the 'My Favourite Poster' award

Unilever won the ‘My Favourite Poster’ award

The judging panel included:

  • A S Anam, Creative Director for J. Walter Thompson Singapore
  • Chloe Neo, Managing Partner for OMD Singapore
  • Kelly Khoo, CEO for Clear Channel Singapore
  • Ng Peng Hui, General Manager for Warner Brothers Singapore
  • Pat Lim, Managing Director for IPG Mediabrands
  • Vivian Yeung, General Manager for Mediacom Singapore
  • Wayne Goh, Chief Operating Officer for Goh Joo Hin
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